Website migration planning

Run a traffic risk analysis on your website before you migrate.

See which pages bring people to your website, how they find you, and where to focus your migration checks.

Analyse my website

Free to use · Read-only Google Search Console access

example.comExample data
Pages reviewed12
High priority10
Estimated clicks by page
PageEstimated non-brandEstimated brandPriority
/services/450100%00%High
/services/site-migration/300100%00%High
/about/2320.5%9079.5%Moderate

These high-priority pages bring in more non-brand clicks, giving you more search traffic to protect during a migration.

Explore the report above

Get a clearer view of

How it works

Get your report in three steps.

Connect the website you manage and turn its search performance into a report you can use.

01

Connect your website

Connect Search Console and choose your website. Pick 3, 6 or 12 months of data.

02

Add your brand names

Give us 3–5 variations. We’ll automatically match related brand searches and common spellings.

03

Get your risk report

Read your report and download the page CSV. Save 1 report with Free or up to 10 with Pro.

Report library plans

Save the reports you need.

Free includes 3 total runs and 1 saved report. Pro includes 15 runs a month and 10 saved reports.

Free

£0

For keeping one current report.

  • 3 total analysis runs
  • 1 private saved report
  • Standalone HTML downloads with an account
  • Full report and CSV access
Build a free report

Pro

£15 a month

For ongoing migration planning and client delivery.

  • 15 analysis runs a month
  • 10 private saved reports
  • White-label company name and logo
  • Upload a logo or detect it from a brand domain
  • Editable Google Slides exports
Build a report, then upgrade

Run an analysis

Build your report

1 Connect Search Console

Choose the website you want to review. Google access lets us read your Search Console data. It does not create a report account.

Questions about the tool

Before you start

Is the report really free?

Yes. You can run the analysis, read the full report and download the page CSV for free. A Free account is required to save 1 report privately or download standalone HTML. Pro stores 10 reports and adds white-label branding for £15 a month.

Can I analyse any website?

You need access to the website in Google Search Console. After connecting Search Console, choose one of the properties available to your Google account.

What does the risk score tell me?

It helps you prioritise pages using their search traffic, rankings and query patterns. Use it alongside your redirect mapping, content checks and launch testing. It doesn’t predict how much traffic a migration will lose.

Who can see my search data?

Your data is used to build the report in your browser. It is saved to your private report library only when you choose Save this report. You can delete individual reports or your report account from the library, and disconnect Google access separately.

Example migration risk report

Preparing example report…

Connecting Search Console does not create a report account. Sign in to an existing account, or create a Free account to save this report privately. Pro costs £15 a month and adds 10 report slots plus white-label branding.

Create a free account

    Choose branding for this report, and optionally save it as the default for future reports. Updating a saved report keeps it in the same library slot.

    Confirm action